Some people are absolutely passionate about rubber ducks. They love the cute little orange beaks, the cute yellow bodies bobbing up and down in the bathtub, the adorable little squeaky noise they make when you squeeze them. Let’s face it – rubber ducks are the bomb.
Now, let’s assume that you’re completely aware of the awesomeness of the rubber duck. You watched Sesame Street as a child, you know every song that ever even mentioned a rubber duck, and you’ve got a collection of 687 small, plastic duckies sitting on a shelf, irritating your new roommate to the core. You are a duck fanatic.
Let’s also assume that you’d like to learn to make money online. Your duck blog has reached high popularity among the duck-loving niche, and you’d like to make that blog a financial investment. Google’s AdSense program can help you with that.
Here’s how it happens: Google has clients who want their websites advertised high and low. Google is particularly good at advertising (both high and low,) and so these clients offer to pay Google every time an ad is clicked. So Google farms out some advertisements onto its search result pages, and gets paid for their effort by how popular they can make these ads. Ready… set… make money Google style!
But what happens if Google can use your webpage to display these ads? The ad gets more web space, which means more people see it, which means more people click it. If more people click it, Google gets paid more by their clients, and Google can afford to pay you in turn, in exchange for the ad space. So you tell Google to advertise rubber duck companies on your blog, and your duck fans go crazy. You make money from Google, Google makes money from the rubber duck companies, and the rubber duck companies make money from your blog readers. Genius? Quite possibly.